Increase Alumni Engagement.
Your lost alumni are hiding in plain sight – on Facebook. Our Alumni Reconnect program identifies and engages them.
Get more alumni connected to your Facebook page and expand your social reach.
Even if your alumni have new names, new jobs, and new addresses, Facebook’s ubiquitous platform points us right to them. Once you’re connected on Facebook, you’ll be in touch with your alumni no matter where they go in the future.
Your alumni will continue to share their lives on Facebook long before they remember to send an email to their alma mater. When optimized, your alumni association’s Facebook page helps you tap into your alumni base with timely, response-driven communications, no matter where they’ve ended up.
We’ll help you increase alumni engagement by connecting with them on Facebook, resulting in:
- Alumni association Facebook page likes from lost alumni around the world
- Fresh contact information, including personal email addresses, and a simple way to keep it all updated
- An engaged base of alumni for fundraising and networking
Alumni Reconnect Program Results.
The University of Illinois wanted to use social and digital marketing to increase Facebook engagement and reconnect with alumni across the world. With over 50% of their living alumni using Facebook, MSM helped connect over 7,000 alumni to the UIAA Facebook page and captured updated contact information for over 7,500 alumni in under 30 days.