Higher Education & Alumni Marketing

Alumni marketing strategies that connect graduates effectively and efficiently.

You have local chapters, an alumni magazine, and an alumni marketing portal linked from your university’s website. Chances are you even have an alumni association Facebook page. But are you truly connecting with enough of your graduates? MSM’s alumni marketing programs will engage your alumni where they’re paying the most attention.

After your students graduate, they fan out across the country and begin to build their lives, often growing disconnected from the university that helped prepare them for life in the real world. MSM’s proven alumni marketing programs connect both young and lapsed graduates with a communication track that leads to donation, membership and more. We use a strong combination of mobile and social marketing strategies to capture alumni where they’re paying the most attention, then reconnect them with their alma mater.

We can help you go beyond the traditional to engage more alumni.

MSM’s solutions are designed to maximize engagement by seeking out and reconnecting with alumni where they pay the most attention today — on Facebook. Facebook is not only the single largest concentration of you school’s alumni, but, when executed properly, it is the most cost-effective way to find, engage, and activate potential donors.

Our social marketing programs address many of your current institutional challenges and goals including:

  • Increasing engagement from disconnected graduates with our Alumni Reconnect program
  • Fundraising and membership opportunities
  • A vibrant networking environment
All of our programs are fully tailored to your institution’s brand standards and unique business goals. Contact us today to chat with one of our education marketing experts to learn more about how MSM can help get you there.
Colleges & universities

that rely on MSM’s social marketing strategies

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