Alumni Marketing Solutions.
Our Activate Alumni marketing programs connect both young and lapsed graduates with a communication track that leads to donation, membership, and more.
You have local chapters, an alumni magazine, and an alumni marketing portal linked from your university’s website. Chances are you even have an alumni association Facebook page.
But are you truly connecting with enough of your graduates? MSM’s Activate Alumni marketing programs will engage and activate your alumni where they’re paying the most attention. After your students graduate, they fan out across the country and begin to build their lives, often growing disconnected from the university that helped prepare them for life in the real world.
MSM’s proven Activate Alumni marketing programs connect both young and lapsed graduates with a communication track that leads to donation, membership and more. We use a strong combination of mobile and social marketing strategies to capture and activate alumni where they’re paying the most attention, then reconnect them with their alma mater.
Alumni Reconnect
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list.
Young Alumni Connect
MSM’s young alumni marketing campaigns engage graduating seniors before they leave campus. But we don’t ask them to fill out a paper contact card at the commencement fair. Our Senior Connect program lets new alumni connect on with their own terms: Facebook and mobile.
Alumni Microsites
Let a nimble and quick MSM microsite simplify online donation collection and alumni mobile giving. We’ll work with you to create a fully branded, mobile-friendly donation microsite that lets your grads give in 30 seconds or less, increasing conversions at the point of sale.