Case Study: Disney Golf Custom Wedges
Your Brand Voice has been Walt Disney World Golf’s agency of record since the nascent stages of YBV’s development.
The decision makers at the world-renowned courses believed in our ability to bring the magic. They were right to think so! Over the past two years, YBV has delivered for the Happiest Place on Turf!
But in May 2017, through a genius strategy, a lot of effort and a little bit of magic from both sides, we saw unprecedented marketing success in one of our collaborative campaigns.
Who: Your Brand Voice and Disney Golf
What: A Giveaway of custom engraved Mickey wedges
When: May 2017
Why: To engage existing fans/subscribers and acquire more.
And most importantly…
We went LIVE from the course. Featuring two admired associates – Sean and Anna – and of course the famous Mickey golf car. The video was strategically boosted to a custom audience.
We utilized Disney’s healthy list of e-club subscribers that our company has been expanding and nurturing the past couple years.
We promoted the giveaway on the 15k+ fan Page we manage. Using specific audiences, we kept the ad spend low and engagement high.