Event Social Media: HPN Global Case Study
In 2016, event promotion is not complete without a social media strategy. Sure, leading up to the event posts promoting attendance are vigilantly published. But where most organizations falter is covering the event. We understand, social media is often a
The Power of Local
What is hyper-local targeting? It's communicating a message to a very specific local audience. A major key to success for small and big business, alike. We went about it a little differently and have seen unprecedented success. We are often asked how our
How to Effectively Use Facebook Live
If you want to keep up with the digital marketing industry you have to keep up with the platforms. On April 6, Facebook launched Facebook Live. When you initiate a Facebook Live, your audience receives a push notification. Due to its
Facebook Live For Everyone And What It Means For Marketers
Yesterday, Mark Zuckerberg announced something big. You may have seen your friends or favorite media outlets broadcasting live video from their pages. Now, Facebook has launched Live Video to the masses.
Facebook For Business Marketing
With I love Dr. Phillips, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Ads are built to be more cost-effective than traditional advertising channels like newspaper while offering
Why does having a brand voice matter?
To start, branding is your identity. It is who you are and how the world sees your company. Great branding will lead to increased success, more so than just running a smooth but quiet operation. You can be the best
Optimization tips you can do both on your page and off that may improve your performance.
We always get the question, so here are some optimizations tips you can do both on your webpage and off that may improve your performance. 1. Add keywords to your description section: Our system scans this information to know what phrases
What the heck was that #twitter exchange about??
The entire concept of social is sharing- sharing ideas, promotions, conceptions and opinions….but once you start sharing your own, you open yourself to critic…that is where it gets hairy…that is why people feel better about sharing other peoples opinions (retweet)
Social Recommendations – The Share Society