Effectively using both marketing automation and social media allows brands to build personable relationships with hundreds, thousands or even millions of consumers and turn them into loyal customers.
Communication with a human touch.
Powered by marketing automation.
Marketing automation is a requirement for organizations who want to thrive in today’s fast paced, technology driven digital environment. Effectively using both marketing automation and social media allows brands to build personable relationships with hundreds, thousands or even millions of consumers and turn them into loyal customers.
At its core, social media is based on human connections. But resource allocation is critical in any marketing environment, and no CEO has time to hand-write thousands of personalized pitches. Underlying Active 8 Marketing’s social marketing technology is a marketing automation platform that allows us to accurately and efficiently perform complex and time-consuming communication tasks.
Marketing Automation Benefits
Use data to create and send personalized, relevant communications that capture your audience’s attention
Send conditional email nurture communications without manual segmentation.
Grade and score prospects based on actions, behaviors, and interests. Send highest scoring subscribers to your sales team.
Measure all aspects of your marketing environment to identify bottlenecks and opportunities that impact ROI and your overall marketing effectiveness.
Integration with CRM
Connect marketing automation with your sales CRM to provide the sales team with marketing engagement for each prospect.
Save Time and Money
Reduce marketing expenses and save valuable time by automating your digital marketing communications.