Study: Digital consumers are reshaping the travel industry
The new 2013 Portrait of Digital Travelers by MMGY Global/Harrison Group reports the emergence of a new segment of tech-savvy consumers, dubbed the “Digital Elite,” in the travel industry. Hotels and other travel providers may likely have to adapt to this group’s digitally connected culture as it takes up more share of demand in the global travel space. “The travel industry should certainly study the emergence of this new group very carefully, as in many respects they represent the ‘next generation’ of travelers. We’ve found that the ‘Digital Elite’ not only travel and spend significantly more than other travelers, but they plan to spend even more in the year ahead,” said Steve Cohen, a vice president at MMGY Global.