Engage Young Alumni.
Our Senior Connect program lets new alumni connect with you on their own terms: Facebook and mobile.
Young alumni leave a digital footprint a mile wide. We know how to track them.
Graduating seniors are busy people. Between exams, parties, and making plans for the future, their bodies (and brains) are in constant motion. But they’re also at a crossroads that fills them with affection for their soon-to-be alma mater.
During their final weeks on campus, why not reach out and get them to connect with your alumni association? They’re still consistently checking their .edu email address, and their impending departure from the place that forever shaped their lives makes them want to draw it closer than ever.
MSM’s young alumni marketing campaigns can help you engage recent graduates by getting them connected to your alumni association Facebook page.
From there, you’ll be able to keep in touch no matter how many times they move or change jobs. Our mobile friendly emails allow seniors to participate in our program from their smartphones in seconds, so we can collect more – and more accurate – contact information that we can constantly refresh. Don’t miss the best opportunity to connect with your freshest crop of alumni.
Senior Connect Program Results.
Central Michigan University historically struggled to maintain connections with their young alumni. As students would graduate, their focus was on beginning their lives after college, not maintaining a relationship or donating to the CMU Alumni Association. MSM’s Senior Connect allowed CMU to capture more than 47% of their graduating senior class in just three weeks.
Alumni Reconnect
MSM entices grads to both like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list.
Young Alumni Connect
MSM’s young alumni marketing campaigns engage graduating seniors before they leave campus. But we don’t ask them to fill out a paper contact card at the commencement fair. Our Senior Connect program lets new alumni connect on with their own terms: Facebook and mobile.
Alumni Microsites
Let a nimble and quick MSM microsite simplify online donation collection and alumni mobile giving. We’ll work with you to create a fully branded, mobile-friendly donation microsite that lets your grads give in 30 seconds or less, increasing conversions at the point of sale.