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Zero Moment of Truth.

The Zero Moment Of Truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching online prior to purchase has been on the rise in recent years as the internet & mobile continue to advance.

Zero Moment of Truth Explained

What does the Zero Moment of Truth mean to your brand?

Several years ago, Google introduced the world to a new marketing concept: the Zero Moment of Truth (ZMOT). Understanding this important marketing moment can be quite useful to both new businesses looking to break into the world of online marketing and established companies looking to grow their online presence.

Google defines the ZMOT as the exact moment when a consumer has a need, intent or question that he or she would like to address through an online search. These questions can be anything from “What detergents are most effective on food stains?” to “What Italian restaurants deliver in my area?” Brands that are available online to answer these questions can gain a huge competitive advantage over brands that don’t.

Active 8 Marketing works with organizations to ensure they are part of the ZMOT conversation in order to increase their opportunity to be part of the buying decision with consumers. Want to learn more about how we can help you win the Zero Moment of Truth and send sales skyrocketing? Give us a call at (855) 855-5728  or contact us below.

Marketing Solutions That Work.

We offer a wide variety of effective social and digital marketing solutions that are designed to amplify businesses just like yours.

We're experts at optimizing Hubspot, Marketo, and Pardot to automate your digital marketing with data driven strategies.

We design and develop mobile friendly websites that attract visitors looking for your products and services.

We develop highly effective email nurture campaigns that are designed to engage and convert more customers.

We deliver highly targeted social media strategies that connect your ideal audience with engaging content.

Our reputation management platform effectively increases 5-star reviews and proactively eliminates the bad ones.

We deploy hyper-targeted social & digital advertising campaigns that will grow your business cost effectively.

We work with you to craft the perfect video that represents your brand, then we amplify it to your ideal audience.

We develop digital brand strategies that will grow your business across social, web and other online channels.

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Contact A8.

Active 8 Marketing is a Detroit based digital marketing agency offering technology driven social media and intelligent digital marketing strategies built specifically for the higher education, hospitality, retail and real estate industries. Discover how A8 can help you optimize the value and profitability of your sales and marketing projects.

333 1/2 South Main Street Suite D

Rochester Hills, Michigan 48307